The brand and the curation
The group's name and the same selection criteria that underpin the portfolio in both current markets.
Expansion
One market at a time, with someone who is already from there.
The group operates in two markets today: the Costa Verde and São Paulo. Where it is not present, it prefers to arrive through someone who already knows the place house by house — not through an office opened from afar. This page is for those who operate at the high end of a region and want to run it under the structure of 77 Legacy Group.
This is not a franchise. It is an operation under the same direction.
The operator of a new market does not buy a ready-made package: they join the group's structure, with the brand, the processes and the technology already in use on the Costa Verde and in São Paulo.
Curation continues to follow the same criteria, and the group's leadership takes part in the relevant transactions.
What changes is the territory — not the standard.
What the operator receives.
Process and technology
The systems for sourcing, presenting and following up already in use — not a simplified version.
Access to the full cycle
Architecture, site supervision, yachting and asset management available to clients in the new market.
Leadership that shows up
The group's leadership takes part in the significant deals — this is not remote licensing.
What is expected of an operator.
Choosing the partner takes longer than choosing the market. These are the starting criteria.
- An established track record at the high end of your own region
- Verifiable reputation among owners and peers
- Your own structure to serve at the group's standard
- Willingness to operate under shared process and criteria
- Discretion as practice, not as talk
From first contact to first deal.
No step is automatic, and none of them is for sale.
- 01
Introduction
The operator presents the market and their own operation. Nothing is decided at this stage.
- 02
Getting to know each other
The group's leadership visits the market and sees the structure first-hand.
- 03
Designing the operation
Scope is defined: what the group delivers and what falls to the operator.
- 04
First transaction
The market opens with the leadership directly involved in the first deals.
What this is not.
This is not the sale of a territory, not a course, and not a promise of returns. There is no revenue projection on this page because none would be honest before knowing the market and the operator. Anyone looking for guaranteed returns is in the wrong place; anyone looking for structure to run their region's high end better is not.
Application
Tell us about your market.
Tell us where you operate, for how long, and how you work today. Every conversation is private.